Saturday, April 11, 2015

I'm part of the 75 percent!




'Furious 7' Audience 75 Percent Non-White: Inside the Diversity Stats, by Pamela McClintock, The Hollywood Reporter.



An ethnically diverse cast is paying off in a big way for Furious 7.

The Universal movie opened to a franchise-best $384 million over the weekend at the global box office, including $143.6 million domestically — the biggest debut since The Hunger Games: Catching Fire in November 2013 ($158 million). More impressive, its global bow was the fourth-best of all time.

According to Universal, 75 percent of the audience in North America was non-Caucasian, generally in line with previous installments. Hispanics, the most frequent moviegoers in the U.S., made up the majority of ticket buyers (37 percent), followed by Caucasians (25 percent), African-Americans (24 percent), Asians (10 percent) and other (4 percent).

"The importance of diversity of the ensemble cast in the Fast and Furious franchise has been an integral part of the success of the brand," said Rentrak box office analyst Paul Dergarabedian. "There is literally someone within the cast that is relatable on some level to nearly every moviegoer around the world, and this has paid big dividends at the box office and also in terms of how casting decisions will be made in the future for these types of large-scale action epics."

Additionally, Furious 7 passed the Bechdel Test, the Mr. J Test, and the Unicorn Bonus Round. Hooray!

However, the franchise really needs to work on its increasing objectification of women (and their behinds). Boo.

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